JOB TITLE: BRAND MANAGER –SMIRNOFF
AUTOREQID: 30653BR
FUNCTION: Marketing / Innovation
TYPE OF JOB: Full Time
LEVEL: L5 (M1)
REPORTS TO: Marketing Manager, Spirits/RTD Diageo Brands Nigeria
PURPOSE:
To represent the Smirnoff Trademark, Smirnoff Vodka and Smirnoff Ice, and white spirits for Diageo Brands Nigeria.
Work closely with the General Manager DBN and Marketing Manager, Spirits & RTD to grow the portfolio opportunities for DBN.
To make Diageo Brands Nigeria the leading Premium Spirits Company in Nigeria in F12 and beyond.
CONTEXT/SCOPE
The Diageo Africa vision is to be the most celebrated business in every market it operates. This role is focused on Diageo Africa’s ambitions to step-change its growth and investment on Spirits in Nigeria.
QUALIFICATIONS
University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications an advantage.
Proven and strong Brand and Trade marketing experience (5 years) of which there ideally should be min 1-2 years experience or working closely with key players in the Nightlife scene in Nigeria.
KEY EXPERIENCE
Experienced level on all Marketing Functional capabilities
Must have a thorough understanding of the Release segment and a thorough understanding of Nightlife and club culture in Nigeria.
An understanding of Luxury & Lifestyle brand marketing a distinct benefit
Prior experience of Digital Marketing (incl Social Media etc) an advantage
BARRIERS TO SUCCESS IN ROLE
Inability to work in and influence across functional team
Lack of understanding & interest in the Release scene & Club Culture.
Inability to engage & work collaboratively with West Africa Spirits Team & Agency Partners.
Flexible Working options
Lagos based with some travels within/ outside Nigeria
DIMENSIONS:
a) Financial
Accountability for annual Volume, NSV and TP Targets (AOP) and achievement of Stand Performance.
Management and Accountability for implementation of A&P spend, Efficiencies and Evaluation across all Brand activities.
Maintains business critical controls & compliance documentation.
b) Leadership and Functional Responsibilities
Work with the DBN General Manager & Marketing Director, Nigeria to set the Nigeria F15 strategy on white spirits brands.
Manage the delivery of the AOP for Smirnoff (incl RTD) through excellent execution of GAME Plans & Activities.
Ensure close up front analysis with other African team members & WASp team on Release Segment insights & how to approach winning Segment leadership for DBN brands.
Should demonstrate the Diageo Leadership capabilities.
Should have a proven record of Consumer Insights, Commerciality and Excellence in Execution
TOP 3-5 ACCOUNTABILITIES
Assist and support the General Manager DBN and Marketing Manager Spirits to deliver the AOP (& overlay) growth aspirations in F12 & beyond.
Support Spirits Brand growth with Marketing Manager by implementing the code for growth for our Spirits Release brands – Smirnoff Trademark (incl. RTD) and J&B.
Develop & lead implementation of Smirnoff Ice & Vodka Game Plans in partnership with GNplc Customer Marketing team.
Develop the local Game Plan and lead the category in the JUBP process.
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